Why You Should Have a Press Release

Press releases have become a vital tool and more important than ever in successfully promoting your business or company. Here you can have an idea about how a press releases’ specific content help investors, customers, potential employees and other target groups learn more about your company. Below we have listed out the main reasons why […]

What is a Press Release?

A press release is a short, entrancing news story written by a public relations professional and sent to targeted members of the media. The goal of a press release is to grab the interest of a journalist or publication. The press release should contain all the essential information for the journalist to easily produce his […]

Types of Press Releases

A press release is a written company announcement with all the details for journalists and media outlets to publish the news story. There is a type of press release for every kind of business announcement that you would ever want to make. Regardless of the type of announcement, there is a press to cater to […]

Tips to write a press release – for beginners

It’s really important for every organization to maintain its image and reputation through a consistent series of public relations efforts. A press release is one of the powerful tools of public relations. It’s an official, written announcement from an organization to the public. Here are some tips you can follow to write a press release […]

Press Release VS Blog

Both press release and blog posts are contents but they have different expectations and different characteristics. They also have different reader communities. Normally blog readers are looking for lists, summaries and at times actionable content, while press release readers are looking for direct information on a certain company or business. Thus, both play important roles […]