Importance of a Press Release

The press release has long been a key driver of free publicity in public relations. It’s especially useful for a startup or a small business that’s just getting started. Each press release disseminates significant or valuable information regarding an impending or past event. While a grand opening, spectacular event, or new product launch are all […]

How Do You Distribute a Press Release to the Media

For any kind of business, a press release is a crucial marketing strategy that can help that business stand out. But how do you write and distribute a news release to the local media? This post will show you how to send a press release to news organizations and other media channels. How to Send […]

What is the Best Way to Distribute a Press Release

Making sure your press releases are well-written and have an engaging story is the number one approach to boost the chances of them being covered by the media. There are, however, some basic press release distribution strategies you can use to help you target your ideal audience and follow up after submitting your press release, […]

Why You Should Have a Press Release

Why You Should Have a Press Release Press releases have become a vital tool and more important than ever in successfully promoting your business or company. Here you can have an idea about how a press releases’ specific content help investors, customers, potential employees and other target groups learn more about your company. Below we […]

What is a Press Release?

What is a Press Release? what is press release ? A press release is a short, entrancing news story written by a public relations professional and sent to targeted members of the media. The goal of a press release is to grab the interest of a journalist or publication. The press release should contain all […]

Types of Press Releases

Types of Press Releases   A press release is a written company announcement with all the details for journalists and media outlets to publish the news story. There is a type of press release for every kind of business announcement that you would ever want to make. Regardless of the type of announcement, there is […]

Tips to write a press release – for beginners

Tips to write a press release – for beginners   It’s really important for every organization to maintain its image and reputation through a consistent series of public relations efforts. A press release is one of the powerful tools of public relations. It’s an official, written announcement from an organization to the public. Here are […]

Press Release VS Blog

Both press release and blog posts are contents but they have different expectations and different characteristics. They also have different reader communities. Normally blog readers are looking for lists, summaries and at times actionable content, while press release readers are looking for direct information on a certain company or business. Thus, both play important roles […]