A press release is a short, entrancing news story written by a public relations professional and sent to targeted members of the media. The goal of a press release is to grab the interest of a journalist or publication. The press release should contain all the essential information for the journalist to easily produce his own story. It’s also a communication, announcing a story to the public which is intentionally sent to journalists or media publishers in the hope they will publish the news contained in them.

The definition in The Small Business Encyclopedia for a Press Release is “brief, printed statements that outline the major facts of a news story in journalistic style” A press release should read like a news story, it should be newsworthy and written in third-person, citing quotes and sources and containing standard press release information.

Press releases are a little bit shorter than news stories. Often it takes only around half of a page. The overall purpose of a press release is to get attention, make news and generate publicity. Most importantly, press releases are an effective way to create interest around any corporate news in a factual and efficient way. With a social media strategy, press releases also make easy and interesting content to share on a client’s page. A well-written press release can be considered a cost-effective marketing tool to gain the media’s attention for a potential news story and a great way to make an official announcement.

Before the internet, press releases used to only get sent to journalists, and if they were considered to be rejected by the newspaper, they would never get published. These days, even if a journalist doesn’t feel that the press release would be beneficial to the media outlet, it can still be published and drive more interest from the public on social media. At present, instead of simply being used to announce new products or services, press releases are used as a powerful tool to improve search engine optimization, which can help companies connect with investors, employees, customers, and other interest target audience that would be interested in the business or its services.

Digital press releases allow the publisher to add numerous features, such as adding hyperlinks to other webpages from the company right in the press release. Additionally, businesses tend to use very specific keywords when talking about their products, and adding those keywords that relate to the company means the press release can be even more optimized for better search engine results.

Furthermore, press releases are used as a tool for direct communication, where companies are easily able to deliver messages to the public and their target audience without going through other channels. And also Press releases are seen as a permanent piece of a company’s public record. This means that people are able to locate it and read it again in the future because it’s so easily accessible.

A press release is not made only for getting press, it’s also a great tool that can improve a website’s SEO.

Looking for more information? Then checkout Brand Press Release.

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