Making sure your press releases are well-written and have an engaging story is the number one approach to boost the chances of them being covered by the media. There are, however, some basic press release distribution strategies you can use to help you target your ideal audience and follow up after submitting your press release, which can help you receive more press coverage.
Here are some tips that answer the question “What is the best way to distribute a press release?”
Send your press release to influencers and bloggers
It’s important distributing your press release to high-profile influencers or bloggers who would be interested in the newsworthy revelation contained in your press release. They, like journalists, are always on the lookout for new things to share and discuss with their audiences; send them your press release, and they may pass it on to their followers.
Don’t only send a copy of your formal press release when you approach influencers and bloggers personally. Instead, send a concise note describing your news and inviting them to contact you for more details, or ask if you can give them a copy of your press release.
Another option to reach influencers and bloggers is to use distribution services like Brand Press Release, which target press releases to bloggers and influencers. Because bloggers have chosen to be on these lists because they want to receive press releases containing news like yours, this is typically more successful.
Include images, graphics, or video
Images in press releases are seven times more likely to get covered by the media than those without, and adding a video to your story increases its chances of being published by 1,400%. Multimedia features provide journalists with a more well-rounded and entertaining tale to present, as seen by these figures. Make journalists’ jobs easier by incorporating photographs, graphics, or video to boost your chances of press coverage.
Keep in mind that when sending a news release to a single journalist, you’ll almost always include the press release as well as any supporting multimedia. Large attachments, on the other hand, can frustrate receivers or be prohibited by email servers.
Make it as easy as possible for the media to see your press release and accompanying multimedia. Instead, utilize a press release distribution service that allows you to add a free image with your press release to ensure that journalists can quickly read both your media and your press release.
Target outlets that reach your audience
Look for a distribution firm that can connect you with outlets that can help you reach your target audience. If your target audience is similar to Twitter users’ demographics, for example, seek sites that distribute news releases to industry- or location-specific Twitter handles. Use press release distribution services that target distribution by location to local radio and television stations, as well as print media such as local newspapers and magazines, if your target audience is local.
Use a professional service to write your press release
The base for attracting press is having a well-crafted press release that shares a compelling announcement. Your press release must not only be intriguing, but it must also adhere to industry-standard formatting and organization.
As a result, you may opt to leave it to the professionals and have a press release written and formatted on your behalf by a press release writing service. There are several service providers, but Brand Press Release is the most cost-effective, with prices starting at $49.
Send your press release to journalists, not newsrooms
If you send your press release to a generic email address or use a web form, it’s possible that it may never be seen by an interested journalist. Instead of sending your press release to a general email address like email@example.com, send it to the journalists who are most likely to cover your story.
As a result, determine which journalists are most likely to cover your story and distribute it to your target audience. Then, using a pitch that explains why your press release is valuable to the audience, send it directly to those journalists.